The wink and smile on each front cover – a graphic representation of the magazine’s logo – have become integral to the i-D identity; obvious yet understated, an icon in the world of fashion and media. Our winking cover stars have included Madonna, Tom Ford, Chloe Sevigny, Björk, Tilda Swinton, Drew Barrymore, Lil’ Kim, Naomi Campbell and Kate Moss.

Launched in 1980, i-D has built a reputation for being a consistent source of inspiration for all involved in fashion culture. i-D began as a fanzine dedicated to the street style of punk-era London in 1980 and soon became essential reading for the fashion-aware. i-D has now developed into a glossy magazine that documents fashion and contemporary culture, and has gone a long way toward defining it. i-D constantly reinvents itself and continues to encourage creativity, which is why after almost 25 years its editorial content still manages to surprise and inspire.

i-D deals in ideas and creativity in its pages. i-D features people in fashion, music, art, clubs, film and every creative field. i-D picks up on talent before anyone else: Wolfgang Tillmans, Nick Knight, Dylan Jones, Juergen Teller, Caryn Franklin and Craig McDean all started their careers here. Madonna, John Galliano, Alexander McQueen, Kanye West, Helmut Lang, Franz Ferdinand, Chloe Sevigny, Raf Simons, Undercover, Veronique Branquinho, Lily Cole, Giles Deacon, Dizzee Rascal, Scarlett Johansson, Rick Owens and Tadanabu Asano are amongst those who appeared first in i-D.

i-D CONTINUES TO
GO STRONG IN 2009
AND BEYOND